The University of Aberdeen is a public research university in Aberdeen, Scotland. I undertook a major redesign project to give the University a fresh new look and feel.
The Challenge
The biggest challenge was to find a design direction that was correct in the eyes of the many stakeholders of the University going forwards.
I took some of the inspiration of recent buildings and interior refurbishments to create a set of mood-boards embracing the new but staying grounded in the history of the institution.